Exam board: NCFE
What is Digital promotion for business?
NCFE Level 2 Digital promotion for business introduces the world of digital marketing and business promotion. You will learn how businesses use online channels to reach and grow their audience, and develop practical, in-demand skills across social media, content and advertising.
Why study Digital promotion for business?
The digital landscape is always evolving and businesses of every size rely on digital promotion to succeed. Demand for digital marketing skills continues to grow, and this course combines creative and strategic thinking with practical, employable skills.
Is Digital promotion for business right for you?
This course suits students who are interested in digital marketing and passionate about social media, online advertising and content creation, and who enjoy both creative and strategic thinking.
What will you study?
- Autumn term
Introduction to digital promotion and channels, understanding key digital marketing tools, audience and content, setting up and managing social media profiles - Spring term
Social media marketing strategies; Search engine optimisation (SEO); Email marketing campaigns; Paid advertising, including Google Ads - Summer term
Finalising your coursework project, revision for the final exam, mock exams and feedback, final assessment
What happens outside lessons?
Learning is enhanced beyond the classroom. You may visit digital marketing agencies or local businesses using digital promotion, and hear from guest speakers who work in the industry, gaining real-world insight.
“The course helped me land a role as a social media coordinator for a local brand, using the skills I learned to grow their online presence.”
Sarah L., Class of 2022
Where can Digital promotion for business take you?
Social media manager · Digital marketing assistant · Content creator · SEO specialist · Email marketing specialist. A stepping stone to further study in digital marketing and business.
How will you be assessed?
Your progress is assessed through coursework, including practical projects that develop digital marketing strategies and create content, alongside periodic mock exams and a final exam.